Have you every wondered who the most passionate users of your product are? Or why they are using it? We have too! That's why we are creating tools to enable you to better understand your customers to help you improve your product. is a simple survey tool originally created as a collaboration between Sean Ellis and KISSmetrics. It is now owned and managed by Qualaroo, where Sean is CEO.

The surveys you can create using have been hand crafted by Sean Ellis. He has been practicing metrics driven marketing and customer development for 12 years. was designed and developed by the KISSmetrics team. KISSmetrics is a customer development platform with sufficient flexibility to give you visibility into what’s working and what’s not in your product. The tools and technology help you measure what’s happening and tune the user experience.

Customer development is a theory that was first articulated by Steve Blank in his book, The Four Steps to the Epiphany, which has fast become a practical how-to manual for startups. A key method in the various phases of customer development include obtaining customer feedback via surveys. is designed to get you started with this process.